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Home Selling  

Home Selling
The CENTURY 21 Row Advantage
Getting Started
Advertising and Promotion
Working with Qualified Buyers
Setting the Right Price
Keeping you Informed
Making Recommendations
Attention to Detail

21 Questions that Help your Property Sell Faster

List My Home
Neighborhoods
Relocation

MARKETING PLAN FOR YOUR PROPERTY
When you authorize our local CENTURY 21®  System to market your property, you put at your disposal the resources and talents of one of the world’s largest, and most successful, real estate sales organization. Our goal is to provide the experience, expertise and aggressiveness to help optimize your selling price – and minimize your time and inconvenience.

This personalized marketing plan has been especially prepared to review the various steps to a successful sale, and give you greater insight into the resources and skills of our CENTURY 21® sales associates.

Thank you for choosing our CENTURY 21® System.







THE CENTURY 21 Row advantage
As a member of one of the world’s largest real estate sales organization, our CENTURY 21® System offers you an extraordinary combination of local knowledge and experience, plus national and international resources  - all working together to help maximize exposure of your property and your proceeds from the sales.

Our Pledge is to Provide

The individual attention of a licensed real estate professional backed by an experienced selling team.
Experience in pre-qualifying, facilitating negotiations with, and showing properties to buyers introduced through our CENTURY 21® System.
Local and national advertising
Exclusive marketing tools.
International Referral System and National Relocation Networks.
Assistance with financing alternatives.
Cooperation with other real estate organizations.
The support of the largest, most recognized, and most preferred real estate sales organization in the world.
Responsiveness in keeping you informed and attending to details.
A dedication to customer service that is guaranteed in writing.

 
GETTING STARTED QUICKLY AND AGGRESSIVELY

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Often times, the most interested buyers are those generated in the first few days or weeks. As soon as you authorize us to market  your property, we get started. Our marketing approach is to work aggressively to maximize exposure of your property.
 

The local marketplace
Our professional sales force
Other CENTURY 21® Systems
Other real estate companies
Regional and national marketplaces (as appropriate)
Corporate transferees
   
Our Pledge is to Provide

Arrange for installation of our CENTURY 21® yard sign (as agreed upon and subject to local ordinances).
Submit your property to the local multiple listing service (as available and agreed upon).
Arrange for a preview by other real estate professionals.
Distribute property description letters or brochures to help market your property in local neighborhoods (as agreed upon).
Describe how the CENTURY 21® referral system can expose your property to more buyers.


 

ADVERTISING AND PROMOTION

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Marketing your property successfully usually involves more than a yard sign or classified ads. A more strategic approach includes an analysis of the most probable buyers and targeting our marketing efforts in that direction. Because our CENTURY 21® System pursues an aggressive overall advertising program, coupled with professional sales associates, we can attract prospective buyers who, in most cases, desire to look at several properties (including yours), not just the home being advertised.

Our Pledge is to Provide

Prepare a comprehensive "listing profile" including the features and benefits of your home.
Provide photographs for display in the multiple listing service or in-office listing "showcase" (where appropriate).
Describe our advertising program and how your property can best be included, as may be agreed upon.
Discuss open houses, and how they fit into your marketing plan.


 

WORKING WITH QUALIFIED BUYERS

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Part of our professional marketing service is to whenever possible interview prospective buyers before showing them your property. This helps eliminate "lookers" or callers who cannot afford the property or otherwise qualify for financing. While these interviews are designed to screen unqualified prospects, they’re also intended to explore various financing programs to help interesting buyers find an affordable home.

The interview also helps us determine other needs and desires, allowing us to show a number of homes that meet their needs.

Our Pledge is to Provide

Whenever possible, interview and pre-qualify prospective buyers before showing them your home, or reviewing any purchase offer.
Determine buyers’ wants and needs so that we can show homes which better match their requirements.
Professionally show your home to the most likely buyers.
Work on your behalf in presenting and negotiating offers.

 

SETTING THE RIGHT PRICE

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Establishing a listing price requires extensive research plus practical experience. Our Competitive Market Analysis will outline the facts about the current real estate marketplace and will compare your property with similar real estate sold recently or presently on the market. These facts are a matter of public record and will specifics about the condition of these properties, comparable features and improvements, and financing terms - all of which can help you determine an optimal asking price.

Our Pledge is to Provide

Review with you a carefully researched Competitive Market Analysis.
Estimate net sale proceeds based on the most probable selling price.
Suggest other financing terms where appropriate.
Keep you informed of market activity and changes that occur during the course of your listing.

 

KEEPING YOU INFORMED

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Communication is essential in working together to sell your property. It’s important for arranging appointments, telling us if you’re going to be away, or keeping you informed of our progress in marketing your home.

Our Pledge is to Provide

Provide periodic updates as agreed upon.
Discuss with you comments received about your property.
Present all written offers as soon as possible.
Keep you informed of progress after a purchase agreement is accepted, all the way through closing.
Report any changes or conditions affecting the sale, without delay.

 

MAKING RECOMMENDATIONS

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Our sales associates are trained in presenting property in its most favorable light. Your property will be thoroughly reviewed; we will then make recommendations on enhancing its salability - minor repairs, redecorating or similar suggestions. We also provide a list of professional selling techniques to make your property even more appealing to prospective buyers.

Our Pledge is to Provide

Arrange for an inspection of the property and point out possible areas of concern.
Review applicable laws and/or regulations regarding the disclosure of any conditions affecting the property.
Discuss certifications and warranties which may be required by the buyer, lender or government authority.
Review professional selling techniques on making the property more saleable
Keep you informed of feedback on your property, particularly comments or concerns relating to its conditions.

 

ATTENTION TO DETAIL

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In today’s complicated, legalistic world, it’s important to follow routines and regulations in completing a sale. This means meeting deadlines and expiration dates, ordering certifications, pay-off statements, title searches, surveys or other requirements. We have experience in handling all of this, before and after the sale.

Our Pledge is to Provide

Review with you all documents relating to the property sale (as permitted by law).
Provide you with a "good faith" estimate of your net sale proceeds before you accept any purchase offer.
Help you obtain required certifications, warranties, title reports, surveys, insurance policies (as required and authorized by you).
Monitor each of the numerous steps necessary to finalize the sale of the property.

 

21 QUESTIONS THAT HELP YOUR PROPERTY SELL FASTER

(Answers to these questions help you get more cash for your property, in a shorter period of time, and with the greatest of ease.)

1. What is the buyer’s first impression of the exterior of our house? What can I do to improve it?

2. Shall I reseed the lawn and get my landscaping in top shape?

3. Does the house or any part of the house need painting?

4. What about the door mats? Should I replace them with new ones that are neutral and omit our family’s name?

5. What about the screens? Any holes? What about the windows? Do they work well, or do they need attention?

6. Should I give my CENTURY 21® sales associate a list of things my family likes about the house and the neighborhood?

7. What are buyers’ first impressions as they step inside my house? What can I do to improve it?

8. Are pets under control at all times?

9. Does the carpet need cleaning? How about replacing?

10. Are all appliances in good working order?

11. Can I take items from kitchen cabinets to make them more spacious?

12. Do any cabinets need to be touched up or refinished?

13. Is there any furniture I could store or dispose of to make rooms appear larger?

14. Since a buyer will be looking in the closets, should I take some of the clothes out to make them look roomier?

15. Should I remove any item that a buyer may want as part of the house? For example, a special chandelier? Or wall system?

16. Are the garage and storage areas as clean and neat as they should be?

17. Should I stay out of a prospective buyer’s way?

18. Should I ask my CENTURY 21® sales associate for a list of recommendations prepared specifically for helping market my house?

19. Are the price and terms offered going to appeal to most of the buying public in my price range?

20. Do I need to be aware of other houses similar to mine also being offered for sale?

21. Before spending needless time and money, should I consult my CENTURY 21® sales associate?


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CENTURY 21 Row 37172 Six Mile, Livonia, MI 48152
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© 2017 CENTURY 21 Real Estate LLC.  CENTURY 21® is a registered trademark licensed to CENTURY 21 Real Estate LLC. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

The data relating to real estate for sale on this website comes in part from the Internet Data Exchange (IDX) of the REALCOMP II Multiple Listing Service. The IDX logo indicates listings of other real estate firms that are identified in the detailed listing information. The information being provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. This information is deemed reliable, but not guaranteed. CENTURY 21 Row shall not be responsible or liable for typographical errors, misprints, or misinformation.